This Native American Heritage Month, we are highlighting 12 beauty and cosmetics brands owned by First Nations and Native Americans. These Indigenous-owned companies are bringing more representation to the industry while honoring ancestral knowledge.
Indigenous brands are often underrepresented in the multi-billion dollar beauty industry. As Ahsaki LaFrance-Chachere, founder of Ah-Shí Beauty, shared: “Growing up, there were no beauty brands that represented Native Americans at all.” Today, thanks to founders like Ahsaki, this is changing.
Here are some top Indigenous skincare and beauty brands to know. They create quality products while making a difference.
Indigenous Skincare Brands
Note: This guide contains affiliate links. We only share brands we love that meet strict sustainability criteria.
Sister Sky
Owned by two Spokane Tribe sisters, Sister Sky makes natural products inspired by Native roots. Ingredients include sweetgrass, white willow, and marshmallow root. Products range from bath bombs to lotions and shampoos.
Yukon Soaps
Handcrafted in Yukon, Canada by Joella Hogan, Yukon Soaps uses wild harvested local ingredients like rose petals and spruce tips. Products include artisan soap bars and body oils.
Sḵwálwen Botanicals
Founded by ethnobotanist Leigh Joseph of the Squamish Nation, Sḵwálwen uses ethically harvested ingredients like wild rose hips. Products are handmade with intention to share knowledge.
Sequoia
100% Indigenous owned, Sequoia’s skincare inspired by legends uses ethical ingredients. Products like soaps and candles are locally made.
Quw’utsun’ Made
Quw’utsun’ Made shares Coast Salish knowledge through skincare. Handmade products use ingredients like nettles and are sustainably packaged.
Nizhóní Soaps
Founded by 12-year old Diné Kamia Begay, Nizhóní Soaps shares Native scents worldwide through handmade herb soaps.
Indigenous Cosmetics Brands
Blended Girl Cosmetics
Diné veteran Shí-Fawn Chee’s makeup brand brings “unity through beauty.” Vibrant eyeshadow palettes are inspired by Indigenous culture.
Prados Beauty
Founded by Xicana/Indigenous woman CeCe Meadows, Prados uplifts through beauty. They donate 50% of profits to Indigenous causes.
InterTribal Beauty
Brittney Amitrano’s brand embraces all backgrounds. 10% of sales support Native American causes.
Indigenous Cosmetics
This Lakota/Chippewa Cree brand makes hand-blended lipsticks for Indigenous skin tones.
Ah-Shí Beauty
One of the first Native beauty brands, Ah-Shí’s botanical products are 98% natural. Wide shade ranges accommodate all skin tones.
Cheekbone Beauty
This Canadian brand donates 10% of profits to empower Indigenous youth. New biodegradable lipstick line is sustainably sourced.